"The techies just can't sell SOA to the business."
An interesting post providing more evidence of how disruptive SOA really is. As I've tried to highlight in the past, numerous observers have emphasized that the real ROI for SOA will involve fundamental changes to business processes (both in execution and governance), organizational structures (including roles/responsibilities), and the rich fabric of fragments that individuals and groups use to navigate the world.
Bottom line: the technology is the fast & easy part. The hard part (people, process, and organizations) is barely even recognized as such at this point. Since this has a strong bottom-up flavor, it's not clear when/if we'll see a common understanding of the questions begin to emerge...much less some good answers.
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