SAP is rolling out an Twitter-like capability for the enterprise, discussed here by Oliver Marks.
I suspect no one really knows whether/where this might work. Seems like it might be useful for individuals and groups that are in a sensemaking/orientation role, especially if constant conversation is needed (e.g., marketing).
Like all social media, using metrics to track usage and infer value may be difficult since gaming and unintended consequences may become pervasive (i.e., just knowing something is being measured can turn it into a goal).
Andrew McAfee also has a couple of posts on the topic (here and here).
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