Tuesday, October 27, 2009

Contextualizing the Web

The techno-centric approach to adding context to the Web is the Semantic Web. Two recent articles make me wonder if the sensemaking approach to adding context will be the Mobile/Social Web:
  • Techcrunch has an interesting discussion of a presentation by Morgan Stanley analyst Mary Meeker highlighting the astonishing growth rates associated with the Mobile Web and the iPhone/iTouch. The entire presentation is available and worth reviewing.
  • Dion Hinchcliffe has a much longer discussion of the shift from traditional Web sites to the Mobile/Social Web.

Neither really address what may be the truly revolutionary aspect of this shift: dramatically improved sensemaking driven by the contextual aspect of mobile/social. Instead of the user being almost totally responsible for framing and crafting IT/data to fit a use context, mobile/social IT can automatically sense key aspects of the use context and perform some of the framing/crafting work. The result: a potentially dramatic increase in the sophistication/depth of data/services that can be incorporated into a use context.

I suppose I should note that it's not either Semantic or Mobile/Social...it's both.

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